1 december 2009

Shi-Óris first interview out now!

Jennifer Kücükaslan from Journalisthögskolan interviewed me last week and here's the result! Just click on the article twice and you'll be able to see a bigger size of it. Enjoy! :)



The article translated in English:

"Design and fashion started as a hobby for Carolina. In February this 27 year old will have the chance to show her clothes in Sweden's biggest fashion event: Stockholm Fashion Week.
Everywhere in Carolina's apartment there are stuff that witness about a designer living there. In one corner of her kitchen there is a sewing machine. At one of the walls there is an amount of colorful clothes hanging. On the table in front of us there's diferent fabrics and measurement tape. When I ask Carolina about how she makes a garment she takes a big piece of fabric and puts it around her body.
-When I see any kind of fabric at once I get a picture in my head that shows me exactly what that piece will look like. I'm not schooled in this, I learn this myself and dont make any pattern.
She tells me that the piece of fabric in her hands is going to be a dress.
The interest of sewing have always been there. Carolina's mom was a seamstress that used to make clothes for Carolina and her sister when they were little girls. Carolina herself started as a child little by little by making quilts for her dolls. It wasn't until she became a teenager that she made a garment and yet just as a hobby.
-This was never something I thought I could put my heart and soul in, the fashion business is very hard. It's lately that I have realised that if you got, you just got it.
Two years ago she started to make more clothes during her spare time. She's made around 130 garments and has sold half of them. When we meet she is in the middle of making garments for Stockholm Fashion Week in February. She calls this "a dream come true".
Carolina named her brand Shi-Óri, an Asian name that means woven poem. Among things that inspire her she mentions Japan and the fashion over there. Her personal inspiration are Robyn, Lykke Li and Musse Hasselvall.
-At the same time as their style isn't like everybody else thay fit well everywhere, Carolina says and describes her way of styling quite the same.
-It's extreme but yet wearable.
Carolina shows me some of her favorite garments that she has made and shows me what they have in common; clothes with lots of volume and open backs. The garments are colorful and with patterns and there's only one of each and every one.
-I think it's fun that there's only one of each, it becomes more exclusive. I dont like to follow trends and I dont believe in the fact that everybody has to look the same like copies of eachother. 'Til this day my plan is that the first that buys' it gets it and I'll continue with that as long as I can, she says.
For the first time ever she doesn't see her future in the fashion business as an impossible thing. The biggest dream of them all is to show at New York Fashion Week one day.
-I'll not give up easily, right now I feel like everything is possible!"

Reporter: Jennifer Kücükaslan
Photographer: Alan Jimenez

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